Creatitive is a sports branding and marketing agency where I was hired as an in-house Graphic Designer, Art Director, and Video Editor. I wore many hats here and learned a lot about the digital side of design, direction, and the agency business model. From repositioning and rebranding, to migrating their humongous website, editing copy and scripts, to creating collateral for clients, I had all sorts of projects and responsibilities here.
For the toolbox I generated: internal stock, grids/ templates, actions, animations, icons, SFX, amongst other things in order to have more cohesive branding across channels.
For Youtube I was in charge of editing the videos and generating graphics every month for all of them. I created the intro, a system for the copywriter to better communicate the script and think in images, all sorts of motion graphics, animations, templates, and even participated in editing the scripts and giving creative/ art direction to the writers.
The team and I created a Mindset course aimed at helping college athletes, or anyone interested in grit, motivation, and growth understand how to fine tune their personal branding in order to give and recieve more value. I was in charge of all graphics, video editing, creative direction, and editing the copy.
I was hired during the middle of a rebrand and website rebuild so even though it was late-stage I helped the web developer include some of the art direction and branding elements I helped create. I also helped manage and transfer part of the content from the old website, and create a graphic strategy for all the pages. Part of my monthly responsibilities also included making graphics for the blog on the website.
