El Leñador

#branding #artdirection #typography

Brand identity for El Leñador, a local asadero in Hermosillo, Sonora. Featuring custom hand-lettering and rustic visual systems inspired by traditional rotulación culture.

A rectangular sign with a maroon background and black frame, showcasing the text 'Leñador' in white cursive script. Below.
Three employees standing in a restaurant or bar wearing the branded El Leñador uniform with branded embroidery and nametags.
A rustic wooden table holds an assortment of earthy-toned plates and a cast-iron skillet with the 'El Leñador' logo embossed on.
Branded notepads and invoice blocks with the 'El Leñador' logo placed on a wooden table.
A white brick wall with a hand-painted sign and a street scene. The sign, on the left, displays the text 'El Leñador' in cursive script, the one on the right the copy.
Preview Image
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Open for Commissions and Full Time Work.